Food for the Brain!

More Letterheads!

Lovely Letterheads

I have picked out a few of the most relavant and inspiring letterhead designs.

I am especially interested in the application of colour and the appropriate arrangement of type and the logo across the range.

Here it is clear that a repeated pattern has been used across the range, simply by changing the scale of the design and using colour variations this is an extremely attractive design.

Colour Influence

Type for the sake of type

Great Business Cards

I love the playful experimentation with the layout of these business cards.

I may try and play with the idea of the business card format as a frame for interesting compositions in relation to my current Web Design Ledger breif.

Typeface Questionnaire

To develop some idea of what the most popular typefaces are among young designers I typed up a questionnaire for our year group. This gave me the foundation for which typefaces I would be using for the designs, or at least proposed designs for the exhibition.

(writing 25th May)

So it is getting close to hand in, my concept has changed quite a lot and the design of the exhibition posters has fallen to a distant 2nd in the immediate things to do to fulfill my main objective of clarifying the range.

I have already mentioned how the different typefaces alone can be spread across a series of exhibitions. However in the end, the range of exhibitions was applied to the different sectors of the Design Ledger (type, image, web, print). Though it is always good to consider several ways in which the range can work.

Type Logo

I have found this prior to designing my own logo.

It is quite nice, however I think there is too much going on. I prefer these types of type collage designs to be more refined and considered.

Lovely Logos

This selection of logos have an appropriate quality to them. Perhaps the shapes are slightly abstract and have little link to the corporations coloured. However they all look respectable and are certainly eye catching and memorable.

Perhaps I need to think about a 'hook' element to the logo which is just the 'image' of the company. Once that is developed any title or event such as the exhibition could simply be incorporated with type.

Time to get designing I think.

Branding from CR

My brief for OUGD203 is not necessarily developing a brand image, but the identity of the corporation follows the same principles for success.

- Authenticity

- Affinity

- Personality

- Respect

It has a few examples of brand image done well. Not however 'cool' brands, but brands that work and have flare.

Colour, Place, shape

Publish Post

Monograph - Advertising Trust

This months monograph is a feature on old wall advertising. The 1900s billboards.

It is especially interesting to see examples of brands such as Hovis and Guinness. It shows the exact context, formal, scale and location of historical design and therefore allows designers to draw a comparison.

Perhaps, in reflection from these examples, I could consider my typography prints as appropriated pieces of advertising. Their context and audience affecting their choice as type.

However this seems too much to be an exhibition about advertising, and not typography. A mid-point could be typefaces that have synonymous links to specific demographics.

Something to think about...

Monograph - Posters

Monograph

This months monograph was a great 'short' on poster design in todays design climate.

It has some implications to the world of and need for posters. Not just for clients but also for artistic expression.

These prints are inspirational. The use of type and artistic expression is borderline fine art. This is the approach and passion I should go about my own typography prints for my brief. They need to be passionate, technical but also accessible.

Type Ideas & Inspiration

There are so many opportunities to be creative with the second part of this brief. I think the set of designs should have a consistency throughout. Not a rigid guideline that must be stuck to, but certainly a common element.

In this circumstance I could see the possibility of having a grid to work to or at least some boarders. It will also add the idea of the type being framed, and therefore become the central theme.

These two pieces got me thinking about the possibility of a 3D type treatment. Creating a type form in 3D and photographing it. This gives way to the chance to use a range of production methods outside of CAD. However this is not necessarily what I am 'interested' in. As in it won't be progressing my directed design practice. Fun though...

It would be very interesting to see how precise I could make the letter forms using a range of different materials. Another project perhaps.