Sunday, 8 November 2009

Foil Blocking / Embossing / Die Cutting


Want your product, stationery or corporate image to shine out in a crowd?

Foil facts

Foil blocking is the process of applying metallic or 'foil' effects to a surface. It uses a metal die - like a stamp - onto which the design is chemically etched or crafted by hand from supplied artwork. Dies are made from various metals and can be either 'flat' (foil only) or 'combination' (foiling and embossing done in one pass).

The technique produces effects which are practically impossible to achieve using traditional ink printing. Foils are available in a variety of finishes, including gloss, matt and satin. Along with standard gold and silver, you can choose from many other metallic colours. Some foils do have restricted uses, so please check with us first.

Fascinate with foil

Foil blocking can transform conventionally printed materials and make them shine. Stationery, business cards, greetings cards, certificates, promotional items, invitations, packaging and a whole host of other products can all benefit from its magic touch. It is also possible to foil block on to leather, plastic, and a number of other surfaces. Do chat with us at the concept stage of your project, so that we can advise you on the most appropriate way of achieving your designs.

And, despite the effort of producing specific dies for each job, foil blocking can be very economic for short run printing. You won’t have to spend a million to look a million dollars!



Want your printed materials to feel, as well as look, different to others?

Embossing explained

Embossing makes something stand out from the page. It impresses an image or text into a surface using an engraved metal die. This creates a raised impression. If the impression is to be sunk, it is known as 'debossing'. You might also have come across the terms 'blind embossing', which means that no foiling or printing is required, and 'foil embossing' where foil is used in the process.

Emboss to impress

Embossing gives elegance to all kinds of printed materials including stationery and envelopes, invitations, wedding cards, thank you notes, gift bags and other promotional goods.

Embossed business cards make a fantastic first impression in the corporate world. Along with matching embossed stationery, they mark you out as a smart and professional organisation to do business with.

The embossing experts

The success of the embossing process does depend very much on the surface of the stock used. We always recommend that you consult us in the early stages of your project, so we can advise you on the best ones to use.

Over the years, we have built up an extensive library of samples for you to draw from. Our master embossers are experts in their field and will ensure your printed materials generate a 'wow' from all those who see (and feel) them.




Die-cutting demystified

Die cutting is the process that cuts out non-square shapes from sheets of paper using a cutting forme.

The cutting forme is made from plywood with the cutting template laser cut into it. A metal cutting rule is then bent to the same shape and inserted into the plywood base to create a very stable cutting tool.

Delight with die-cutting

Die-cutting gives your printed materials crisp creases and clean cuts.

It is very popular in creating folders, envelopes and windows in report covers. We can also cut intricate and unusual shapes in stationery and invitations using a special process that we have perfected.

Info Sourced from www.benwells.co.uk



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