Monday, 1 March 2010

Brittany Ferries Reference Guide 2009

Earlier today Craig and I ventured into Leeds in search of some print-based research on P&O and it's competitors, which was largely unsuccessful as it turns out the majority of travel agents only stock their own literature - and, it was also obvious that ferry travel isn't a highly visible travel option.

So, we managed to get hold of one P&O brochure, but it was for P&O Cruises, not P&O Ferries. Still, we thought it might prove useful as a source of visual research, but it was largely just stock images of various European cities. It also came with a DVD which showed off it's fleet of seven cruise liners, narrated by someone repeating the word 'passionate' about anything on-screen.

We've ordered some brochures online, but we've no idea how long it might take for those to arrive in the post. I came across this online, the Brittany Ferries Operators' Reference Guide. I've skimmed through it thus far, and found that Brittany Ferries seem to be continuing the tradition of bolstering publications with images of shiny new ferries, families smiling, sunsets, etc. All pulled together in a calming blue and white scheme.

If anything this can serve as a direction to steer clear of for Craig and I.

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