I've ordered a selection of different ferry brochures online, which should hopefully be coming this week so I'll get those scanned in asap. But until then, I've come across this ferry guide for Norfolklin
Immediately the focus is on European attractions, which is a road that I don't think it's worth our while going down as that is old hat, people already know what's available to see in Europe. Having said that, much as I vehemently dislike the cheesy 3D character and his ship of fools, it's the kind of imagery I imagine would appeal to children when the average nuclear family is perusing brochures, therefore forcing the hand of the parents paying for said trip. Looks less formal and OAP than some of the other stuff I've seen.
Up next I found the Brittany Ferries media pack. They've gone with an cleaner overall identity here, lots of white space and use of vector based imagery with overlaid gradients.
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