Bike Design / Promotion

These designs are from the 'I Love Dust' team. They also love bikes, and a lot of their work revolves around them. Here they are promoting a series of promotional and awareness events for bike riders of all sorts. Their tone is all about passion, creativity and the love of the bike.

This is exactly what I want to achieve for my possible negotiated brief for 'Raleigh.' However the idea of promoting a hosted event had not occurred to me. A chance for cyclists to all turn up in one place for a cycle and an opportunity to have a look at the aesthetics of bicycles and become actively enthusiastic about them.

This has given me the idea of creating the promotional material for the annual Leeds Bike Week. It includes a range of cycle routes around Leeds and the surrounding areas for all types of bikes, cross country and road. There are also workshops for cyclists who want to learn more about maintenance and customisation.

A range of promotional material for this could be a starting point for a larger potential brief. Other considerations could be for Raleigh to the the sponsors of the event, or perhaps a more immediately local bike factory. This could then draw the range across the promotion of the event to my initial idea of a refreshed identity of a bike company as well as their own promotion and possibly packaging solutions for their products.