Shooting an Identity

This style of adding a lifestyle or adding physical character to an identity is a great way of self promoting yourself and pitching an identity to a client. They can instantly make the connection between their company and the work you have produced for them.

I think it instantly solidifies the brand and gives it a real presence. It would also be a good way to incorporate photography into a project. Of course, the objects themselves have nothing to do with the work you have produced, but it is all about the image and making it as clear and as justified as possible.

This may turn out to be very relevant when it comes to shooting the final identity packages for my foreign foods in Leeds brief.